Marketing and Business Operations

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During my internship at Optony, I led the redesign of the company website, conducted in-depth competitor website analysis, and developed a comprehensive branding style guide to enhance brand consistency. In addition, I supported digital marketing initiatives, performing data gathering and market research to inform strategic decisions.​​​

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Website Redesign

• ​Website Optimization Plan

• Style Guide Branding Packet

• Competitor Website Analysis

• Wix Studios Pages​​

  • Homepage, Services, Energy Insights, Careers​

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Content Creation

• ​LinkedIn posts

• Newsletter emails

• Business Development: Proposal responses

• Published Articles

  • DOE Partnerships in Action: Advancing Clean Energy Through Years of Collaboration

  • ​Large-Scale Solar: Scaling PV for American Agriculture Applications

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Data Collection​

• Marketing Data & Stats tracker

• Testimonial Gathering